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Gathering on-the-ground insights in the developing world

The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...

Catalogue: Congress 2014: What Inspires?
Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman
June 15, 2014
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Citation

Richman, Sauvage-Mar, Elliott and Gutterman (2014a, June 15). Gathering on-the-ground insights in the developing world . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gathering-on-the-ground-insights-in-the-developing-world-